What Is a Drip Campaign? The Moving Company Guide to Automated Follow-Up
A drip campaign is a series of automated emails or text messages sent on a predetermined schedule to nurture leads over time. For moving companies, drip campaigns typically start when a lead requests an estimate and continue with helpful content, reminders, and offers until the prospect books or opts out. Companies using drip campaigns generate 80% more sales at 33% lower cost than those relying on manual follow-up.
Also known as: automated email sequence, nurture sequence, follow-up campaign, drip sequence
Automated message series
What it is
5–10 messages
Typical length
Estimate request
Best trigger
25–35%
Email open rate (movers)
80% more sales
Revenue impact
What a Drip Campaign Is
A drip campaign is a predetermined sequence of messages — emails, texts, or both — that are automatically sent to prospects on a fixed schedule after a triggering event. The "drip" metaphor describes how messages are released steadily over time rather than all at once.
The key distinction from mass email blasts: drip campaigns are individual-level, behavior-triggered, and time-sequenced. Each prospect enters the sequence at their own trigger point (estimate requested, form submitted, quote sent) and receives messages on a schedule relative to that date — not a shared calendar date.
How a drip sequence works
Moving Company Drip Campaign Examples
Estimate Follow-Up
Triggered when: prospect requests a quote
Your moving estimate — itemized pricing, crew details, and how to book.
"Hi [Name] — your estimate is ready. Any questions? Just reply here."
"Did you get a chance to review your estimate? Happy to walk through anything."
Move-day checklist: what to do the week before your move.
Availability reminder: peak dates for [month] are filling up — lock yours in.
Post-Booking Prep
Triggered when: customer confirms booking
Booking confirmation with crew info, arrival window, and payment details.
Two-week prep guide: what to pack, donate, or discard before move day.
"One week out — your crew arrives [date]. Anything you need before then?"
"See you tomorrow! Crew arrives between [time window]. Reply with any questions."
Email vs SMS Drip Campaigns
The best moving company drip campaigns use both email and SMS in a coordinated sequence — each channel doing what it does best.
Email drips
- Estimate delivery and recap
- Educational content (packing guides, checklists)
- Detailed availability and pricing updates
- Post-booking prep sequences
SMS drips
- Instant first-touch after estimate request
- Short check-in messages (Day 3, Day 7)
- Availability and deadline reminders
- Day-before confirmation and crew info
Drip Campaign Metrics That Matter
25–35%
Email open rate
vs 15–20% for blasts
~98%
SMS open rate
read within 3 minutes
80%
More sales
vs no drip sequence
33%
Lower cost-per-sale
vs manual follow-up
Beyond open rates, track your sequence-level booking rate (leads entering the drip that ultimately book) and the average touchpoint at which booking occurs. If most bookings happen at touchpoint 3, your later messages may be less critical — and vice versa.
Setting Up Your First Moving Drip Campaign
Choose your trigger
The estimate request is the single most valuable trigger for moving companies — high intent, clear context, perfect timing.
Map your message sequence
Plan 5–7 messages across 2–4 weeks. Alternate channels (email/SMS) and alternate content types (utility vs. booking prompt).
Set up automation
Use a moving CRM or automation platform that supports behavior-triggered sequences. Pre-built templates beat starting from scratch.
Measure and iterate
Track open rates, reply rates, and booking rates per message. Improve the weakest touchpoints first — usually messages 4 and 5.
Drip Campaign — FAQ
The questions moving companies ask most about setting up automated follow-up sequences.
Set up drip campaigns in minutes, not days
DriveSales includes pre-built moving drip sequences — email and SMS — that start working the moment a lead comes in.