Blog: How To Get Tons Of Leads For Your Moving Company
Posted on October 10, 2023
Generating leads for your moving company is one of the pillars of the business, next to the quality of service and a great sales team. Leads are what keep clients coming through the door and helping you grow. Learning the secrets to getting leads is going to be key to making your moving company successful.
What are leads?
A lead is an individual or corporation with an expressed interest in what you are selling. Ranging from people searching for moving companies online or inquiring directly to you through messages and calls. There are many types of leads, as well as various ways of getting them.
For moving companies lead generation channels can span across many mediums.
- Social Media
- Digital Ads
- Ads in newspapers, radio, and magazines
- Word of mouth
How to figure out which leads are right for you?
One of the most important actions you can take to improve your lead generation is figuring out what type of lead is best for your moving business. This means segmenting the leads you are getting, finding the successful ones, and using that data to determine a target.
This can help with choosing channels of communication, messaging, and investment numbers to get leads that are truly valuable.
Why generating a lot of leads is so important for moving companies?
A characteristic of moving company leads is that they usually are high intent. This means that when people are looking for moving companies they need them. They are not just browsing. So the more leads you generate the more business you can count on.
The bottom line is, more leads are more work and that affects your moving company in 3 very important ways.
- Increase in brand awareness
- Accelerate your growth
- Improve your revenue
How to generate a lot of leads for your moving company?
The good news is, that it’s not complicated to generate leads. All you need to do is enhance all the ways people can find you when they are searching for moving companies. Making it so your company is the first one that pops up on searches, that your message plus quality is clear, and that you are easy to contact.
Make sure your website is optimized for lead generation
Your website is going to be one of your primary channels for acquiring leads. This is where most of your clients’ online searches will land, and what you’ll be sharing on ads and social media.
That’s why your website needs to be optimized for lead generation. You can check your current website grade with online tools and build up from where you are.
3 pillars to put in place to have an optimized moving company website that can generate and keep the leads you need.
- Have strong CTA’s throughout the site. These are – Call To Action – buttons that empower visitors to make the final decision with your service. For example: Get a free estimate, Try us today, request a budget
- Have a ready and trained sales team to respond to clients
- Create a complete customer journey from the first visit to the last thank you after service. Make sure you follow users’ experience to pinpoint where to improve and what’s working
Build a strong social media presence
You need to be present on social media because that’s where your target is, 75% of people over 13 are active on social media and connect to brands that way. If you want to be their moving company of choice you should talk to them about where they are.
You don’t need to be on every trend but you do need to build brand awareness and personality online. Something that reflects what your company mission is about and how you do business.
Remember to be consistent, true to yourself, and pay close attention to visuals, since this is mostly a visual medium.
Create and promote high-quality content
Content is a great marketing strategy for moving companies to generate leads sustainably and at less cost than other advertising methods.
Writing quality content about moving and topics related to it can help your target find your moving company in an organic way. It can serve to move your site up in the search ranking and establish you as a leader in your industry.
At least 79% of marketers use content to generate leads, according to Semrush, as it is cheaper and easier to manage than other forms of lead generation. Do keep in mind that content is a long-term strategy and you will have to wait to see results.
Invest in PPC
PPC stands for Pay Per Click, a digital advertising method where you do just that, pay for each click on your links and ads.
This type of ad makes your brand more visible online, whether in search engines, youtube videos, or social media, and you only pay for what you get.
The key here goes back to optimization, if you create a solid customer journey from the first click to the moving service checkout you will find this strategy incredibly successful.
Use SEO to your advantage
SEO is what gets your website to the top of the ranking, it stands for Search Engine Optimization, and it works by making your site the most appealing to the search algorithm of sites like Google or Bing.
You can get started with a basic guide to SEO and make changes to fit your moving company website to the requirements. Remember that the bottom line is having a top user experience and content that serves visitors.
Don’t run from partnerships and collaborations
Networking is key in business, whether individual or company, and that’s why partnerships and collaboration deals are a great way to generate more deals.
Building relationships with clients big and small will take your business further than you think, and can even be more effective than traditional advertising.
Here are some types of collaboration and partnership that can help your moving company generate leads.
1. Organizing a move for a corporations
Creates an opportunity for joint marketing on social media, you can add a deal for employees to help promote your business, make a press release and flex your moving power.
2. Collaborating with influencers
Helping an influencer move can be a great social media campaign for your company, at a low cost and with great reach.
3. Outsourcing teams
If you need help managing social media, marketing, sales teams and more then get the best partners in your corner.
4. Charity work
Offering your service for charity efforts is a great way to give back to the community and build a solid brand.
Look for sponsorship opportunities
Getting your name out there through sponsorship is a great way to make yourself part of a community and communicate directly with your target.
You can look to sponsor a little league team or a local club, get your logo name, and more out straight into the hands of the people that need your services.
Generate, nurture, repeat
To end with we will say that lead generation never ends, you heard that right. If your business is working and you are reaching your goals then you are generating leads, nurturing them, and repeating the process.