Blog: How to Create a Winning Sales Funnel for Your Moving Business
Posted on October 10, 2023
Let’s talk about the Sales Funnel! There are so many sides to managing your sales actions that it can sometimes get confusing to manage clients from point A to point sale. That’s what a sales funnel can help you do, it can become the road map to guide you to attract the right leads and walk them through the process until they become your actual clients.
Sales funnels are also an essential part of building a solid sales team, being able to properly delegate the tasks and create a system everyone can follow. So, understanding and creating your sales funnel is a priority for any moving business.
What is a sales funnel and why do you need one for your moving business?
A sales funnel your entire customer journey from interest to purchase. This marketing term just stands for the complete customer experience, divided into stages and used to make improvements to customer experience and increase sales.
The sales funnel for moving company business is an important tool for making each lead become a paying customer. It’s how you will guide clients from the first call or message to moving day.
It will help you determine steps to your service, channel for marketing, and messages, and train your sales team.
Understanding the Sales Funnel
To understand the sales funnel is to understand your clients, meaning you know what they want and how to give it to them.
Your sales funnel will work as a guidance tool for three important departments.
All three are getting important information from it and base actions on the principles you determine for your moving company sales funnel.
Top of the Funnel
The top of the funnel refers to the first action your company needs to take to get customers in the funnel. It mostly refers to marketing strategies but the sales team also comes into play, as they need to capture the commitment of the lead.
Think of actions like:
Middle of the Funnel
Here is where your amazing sales team and sales actions need to shine. You already have the interest of the customers and they are ready to approach your company. Now is the time to sell!
How do you succeed in the middle of the funnel?
Give your target an introduction to the company and your moving services, answer questions, and keep in communication through emails, and calls
Bottom of the Funnel
Congrats, but don’t beware to celebrate before the purchase is done and over.
You have the customers in the purchase zone, they have made their decision to use your moving company service, now you need to make it easy for them and deliver a great service.
The best thing to have at the end of the sales funnel is returning clients so make sure you are keeping your sales promises and providing quality service.
Not only are sales funnels divided into three parts but there are also 5 stages detailing the customer journey
Your target knows your brand, what you offer, and your values.
The target becomes a lead as they enquire about services, rates, and more.
The customer makes the decision to go for your moving company service
You make the sale and gain a new client
Quality service and promises kept earn you customer loyalty
Creating a Sales Funnel for Your Moving Business
Now that you understand the parts and functioning of a sales funnel it’s time to start building one for your moving business, here’s how.
1. Understand your target audience.
Having a clear definition of who your target is going to make the creation of the funnel so much easier. Because the demographics of your target will inform everything from top to bottom of the sales funnel.
It also allows you to select the best sales partner, a team that is prepared and capable of handling your particular customer’s journey.
Look at data from your business and conduct research to find out who is interested in your business, who could become interested and how to reach them.
2. Set goals for each stage of the funnel.
One of the best ways to create a well-run sales funnel for your moving company is to accompany each stage with goals. This means every part of the sales and marketing teams knows what they need to be working towards, and it’s also important because each stage serves a purpose.
Set your own goals with a data backup and choose a metric to measure your success, this way you can make improvements on each stage of the funnel.
3. Create content for each stage of the funnel.
Content is going to be a pillar for your sales funnel as each stage’s needs will vary and your content will respond to that.
Make sure content is on brand, transparent, informative, and useful for the customer.
Having content that responds to every part of the customer journey means you can guide clients through it, keep engagement high and improve your lead nurturing. Plus, there are many types of content inspiration that can help you keep things fresh as well.
4. Promote and distribute your content.
Promoting and distributing content is like many tasks on the funnel, a joint effort between the marketing team and the sales team. There are so many ways to distribute content, that you will need both departments to participate.
One of the best ways to approach this is to experiment with channels and messaging, that will let you figure out your best option for reaching your target and obtaining the best quality leads.
5. Measure and optimize your funnel.
Data and metrics will together make your moving company’s sales funnel improve and generate better results.
Once you start tracking your customer journey you will begin to see where you can make better choices and what is working for your target.
For example, you might change your online store layout after finding that the target gets confused and abandons the carts there.
This constant enhancement of the sales funnel will make your moving company better at nurturing leads and converting them into clients.
The sales funnel is one of the primary tools a moving company sales team can have. It will shape the customer journey and turn leads into revenue. Not only does it improve the user’s experience it also helps determine internal tasks and create a more organic workflow between departments.
Building your moving company’s sales funnel should be a priority, so you can ensure the best customer experience and create a winning sales team.
Contact us! Let’s jump on a call and help you set it up.